Malaysia Leisure People - Free Essay Example

Sample details Pages: 16 Words: 4854 Downloads: 6 Date added: 2017/06/26 Category Leisure Essay Type Research paper Did you like this example? General Introduction Trends are changing universally. In Malaysia, a lot of the entertainment is chosen for people to spend their leisure time. Now a days, the standard of living and the stress from work and school is much higher than in previous years, so people now need time to relax just to release the stress. Don’t waste time! Our writers will create an original "Malaysia Leisure People" essay for you Create order People now a days know how to plan and enjoy their leisure time. There are a lot of ways one can spend their leisure time, they can go to the cinema, traveling or may be reading. Gambling is considered a leisure activity. In this generation, the top most preferred leisure activity by young adults is to go clubbing. In Malaysia, clubbing is one of the famous night entertainments available for those who are between the ages of 18 to 26. This type of entertainment is mushrooming quickly, especially in the capital city, Kuala Lumpur. However, the clubs in Malaysia are not spread over a big area. They have specific spots for clubbing, so along these streets are filled with night clubs, bars and discos. Jalan Doraisamy, Jalan P Ramlee, Jalan Tun Razak, and Jalan Sultan Ismail are the few street names on which clubs are on a stretch. These places are where you find the people who are fascinated by night life, a lot of foreigners are found along these streets as well. People v isit these places not only because they want to club, but also because they want to relax after a long day or week. Some tourists are curious about the night life in Malaysia. Some tourists dont get to see these places because they come with children, and such places arent suitable for children. Rush hour is another reason why people would prefer to come to the bar in the evenings during happy hour, just to avoid the traffic. As time passed, clubs, pubs and night clubs with different themes, music and set ups starting opening around these areas. As a result the competition of the nightclub market became bigger and bigger and this is why many club owners joined the market for a while and before too long they had to close down because the competition is too tight. However, Asian Heritage Row is a row of clubs that is located on Jalan Doraisamy. The road is full of clubs facing each other. This dissertation will focus more on the factors that contribute to the success of Asi an Heritage Row. The title is â€Å"The factors influencing the success of Asian Heritage Row† The dissertation will be divided into 3 parts, the 1st part covers about the entertainment industry, nightlife industry as well as the nightlife scene in Malaysia. The 2nd part covers the Analysis of the clubs in Asian Heritage Row out of which 8 of the managers were interviewed. The 3 rd part will be the recommendation of the research. Objectives: The Factors that influence the success of Asian Heritage Row? Define Success in the content of Asian Heritage Row? Answer the significance of the factors In order to achieve these objectives, primary and secondary data will be collected for the methodology. For the primary data qualitative data was used by conducting interviews with 8 of the managers of clubs in Asian Heritage Row. The secondary data was collected from the internet and journal articles. The secondary data is used to back up the statements. Part 1 Theoretical Framework 1.1 Entertainment According to Wikipedia (2008) the word Entertainment is an activity designed to give pleasure or relaxation to an audience (although in the case of a computer game the audience may be only one person). The audience may participate in the entertainment passively as in watching opera or a movie, or actively as in computer games. Hughes (2000) identified the word ‘entertainment is used to include a wide variety of activities such as watching television or playing computer games at home, listening to music, visiting cinema, watching sports, visiting theme parks, and going to discos. Furthermore, Hughes (2000) classified types of entertainment as: 1.2 Night life entertainment According to Wikipedia (2007), nightlife is the collective term for any entertainment that is available and more popular from the late evening into the early hours of the morning. It includes the pubs, night clubs, bars, live music, cabaret, small theatres, small cinemas, shows, and sometimes restaurants a specific area may have (defined here as pubs, bars, cafes, and night clubs). Nightlife entertainment is essentially edgier than daytime amusements and usually more oriented to young adults. â€Å"Studies have shown that the average person will spend three to four hours per weekend in an entertainment environment and will spend an average of 20 to 50 dollars in that timeframe. This trend also shows no signs of declining.† (https://findarticles.com) The night club business isnt a simple business that can be run by anyone; it is not as simple as selling alcohol or just thinking about the latest trend in youths. It is way much more complex than that. Starting up a n ight club needs a lot of financial investments. The success of this business depends on what are the companys goals and the things you could do to make the guest happy that ensures they will come back. â€Å"Most people who get into the nightclub industry do it because they want to have a nightclub and enjoy it and its at night, said co- owner Dalton Alford. They overlook the most important factor, and the reason nightclubs do live is that the office during the day is up and operational. You seldom see it.† (https://findarticles.com) 1.2.1 Different types of Night life entertainment When most people hear the word night life they think of only a club, while actually there are a few types of clubs. They have different names; some are called Bars while others have different names. These places differ because of the facilities they provide in their establishments. The target market to these establishments differs as well. These are the different types of night life entertainment. 1.2.1.1 Bar The Wikipedia (2007) describes bar as a business that serves drinks, especially alcoholic beverages such as beer, liquor, and mixed drinks, for consumption on the premises. Bars provide stools or chairs for the patrons along tables or raised counters. Some bars have entertainment on a stage, such as a live band, comedians, go-go dancers, a floor show or strippers. Bars that are part of hotels are sometimes called long bars or hotel lounges There are as much bars as there are night clubs in Malaysia, these bars usually only serves drinks and light snacks, there are no dance floors. Some of them have live band performance while others have a DJ (Disc Jockey) playing the music. Most of the people who visit these bars are business men from overseas as well as local ones who need a drink after a long day at work. 1.2.1.2 Discotheques The word has been shortened to â€Å"Disco†. The term refers to a style of music that is influenced by Funk, Soul Music and salsa. The main attraction in a disco is the dance floor. People go there to dance. The songs played are from recorded sources. Live band is also played from time to time. This is played to entertain the customers when the songs are not played from the recorded sources (www.disco-disco.com). 1.2.1.3 Pubs Originally called public house but now known as â€Å"pubs†, this drinking establishment was originally found in the United Kingdom and Ireland but now found globally. Pubs used to be located in small English towns. Pubs are social places for the sale and consumption of mainly alcoholic beverages. Most pubs offer a wide range of beers, wines, spirits and alcoholic beverages. In the 1930s the Anglo French writer Hillarie Belloc penned the following cautionary warning† when you have lost your inns, drown your empty selves, for you will have lost the last of England† 1.2.1.4 Night Clubs A Nightclub is a drinking, dancing, and usually similar to bars, pubs or taverns, by the inclusion of a dance floor and a DJ booth, where a DJ plays recorded dance and pop music. The music in nightclubs is either live bands or, more commonly a mix of songs played by a DJ through a powerful PA system. Most clubs or club nights cater to certain music genres, such as house music, garage, Hip-Hop, or salsa. Most of the clubs, bars, and lounges in Malaysia are categorized as night clubs. This is because the clubs have all the criteria that match a night club. Their main customers are young adults commonly known as youths. 1.3 Night Life in Malaysia Kuala Lumpur being the capital of Malaysia is a developing city with high rise buildings, shopping malls, restaurants, highways and entertainment spots. Out of their entertainment spots, a big portion of them are Night clubs, karaoke bars, pubs, lounges, jazz bars, discos, wine bars, and different types of restaurants. These are all scattered all around the city. Being a Muslim country, authorities enforce a 3am closure ruling for nightspots in Kuala Lumpur city areas, while clubs and pubs in urban areas in the vicinity of residential estates have to close at 1am. Occasionally, the police will conduct raids on random places to check for illicit drugs, prostitution and other vices of society. However, alcohol is sold freely in Malaysia and the legal drinking age is 21 (as cited in www.kuala-lumpur.ws). Night life entertainment can be found in a few places in Kuala Lumpur. The clubs, bars and lounges are normally on a stretch along a road. But some of them are scattered el sewhere. The three famous spots that have clubs on a stretch are the Asian Heritage Row, Jalan Sultan Ismail and Bangsar. For pubs and bars are mostly along Hartamas and Bukit Bintang. 1.3.1 Jalan Bukit Bintang, Kuala Lumpur Jalan Bukit Bintang where the entertainment clubs are there is the road adjacent to Starhill. The KL Plaza has numerous lively cafà ©s, bars and pubs. Starting with the Foxx discotheque at the basement until Planet Hollywood that is situated next to Starhill. 1.3.2 Jalan Sultan Ismail and Jalan P. Ramlee The beauty of these two roads is that it is the intersection point of club central in Kuala Lumpur. Located just opposite of the Shangri-La. It is one of the best places to go clubbing. The clubs are tidily huddled together with some of the best DJs performing from week to week. Along this road are not only clubs but there are a few hotels as well. The Concord Hotel and the Equatorial hotel are located there. 1.3.3 Sri Hartamas, Kuala Lumpur Tucked away in the neighbourhood of Sri Hartamas is an area of business that has blossomed into its nightlife. Ranging from pool, darts, foosball or even wine, you cant miss these places with their terrific dà ©cor and relaxing ambience with lovely alfresco areas and comfortable couches. You can even hang out to watch the football premier league at Hartamas Square. SOULed OUTs new address has shifted to Sri Hartamas as well. 1.4 Asian Heritage Row Asian Heritage Row (AHR) runs along Jalan Doraisamy, which is situated just off Jalan Sultan Ismail, next to the Sheraton Imperial Hotel. It is located in the heart of the city and is growing in popularity as a preferred destination for the young and trendy. Three years ago this area near Kampung Baru wouldnt be such a pleasant site to be seen. Along this road were pre-war houses that were abandoned. The founder had a mission of turning these old abandoned houses into an entertainment area, whilst maintaining the heritage. That is why the clubs and restaurants in Asian Heritage Row have the design of very old houses. The 80 year old houses have been transformed into a row of elegant and charming restaurants, cafes, bars, and clubs and even have a foot reflexology salon. In following with the traditions of the city, Asian Heritage Row was developed to encapsulate the citys past, present and future. As with most great cities of the world, which have their unique cultural a nd leisure districts (e.g. Montmart in Paris, Soho in New York, Lan Kwai Fong in Hong Kong and Clark Quay in Singapore) (www.asianheritagerow.com) 1.4.1 The Night Clubs 1.4.1.1 Wine Room Wine Room as you can see from its name is a lounge that specializes in wine, the wine room has a capacity of 100 people inside, 50 people outside and standing room for another 50. The atmosphere at the Wine Room is relaxed, and is often crowded with local celebrities. They serve light meals such as cheese platter, pizzas and other finger food that are served with a good selection of wines, champagnes, cigars, liquor and imported beers 1.4.1.2 Heritage Mansion Heritage Mansion aims to provide a different and refreshing lifestyle space for its customers. Till date, there is no food and beverage entertainment venue which is relaxed and chilled out in atmosphere in the weekdays, while it transform its self into a club by weekends. Heritage Mansion is open to selected group of people, which means not everyone can go there. This place is more for elite members of the society. 1.4.1.3 Kristao Kristao is one of the outlets along Heritage Row and the first restaurant-bar on the street that specializes in Malaccan Portuguese cuisine. Its a very homey two-floor establishment with an attractive selection of wines, liquor, beers and cocktails. Kristao also has the record of having the longest happy hours, from 11:00am to 9.00pm daily with the kitchen staying open till 1 am with seating for up to 100 people. 1.4.1.4 The Rupee Room The Rupee Room is all about great music and a friendly atmosphere that gives you a touch of Bollywood. This is the only club along the Asian Heritage Row that plays Indian music. The Rupee Room has just opened in the past year. They are a branch from the rupee room in Singapore 1.4.1.5 Bar Blonde Bar Blonde, one of the earlier bars to open on Asian Heritage Row. It is particularly designed for events big or small. Bar Blonde plays the music from their live band that performs rather than using a DJ. Bar Blonde has a very unique promotion, blondes can get a drink on the house. 1.4.1.6 The Loft Kuala Lumpur The Loft Kuala Lumpur was established in January 2005. The Loft is a combination of a Fine Dining, Lounging and Clubbing. They have separated all the 3 into 4 different places. Upstairs Club Lounge The Upstairs Club Lounge is spread over what used to be 4 shop lots. This part of the Loft is more into clubbing than lounging or dining. The loft has a stage and a catwalk area in the middle which makes it ideal to hold events in. Mezza Notte Mezza Notte is the dining part of The Loft. It is an Italian fine dining restaurant which is equipped with a sushi bar. However the restaurant serves a wide range of wines of the world and cigars as well. Ye Chine Ye Chine Restaurant serves authentic Chinese cuisine, including dim sum. The restaurant also has a garden indoor dining area, an island bar and a skylight roof. Cynna House Lounge Cynna has a lounge on the exterior and a clubbing area in the interior. It has a reputation of the venue for fine clubbing and VIP service. 1.4.1.7 Palacio Palacio means Palace in Latin. Palacio is a restaurant that specializes in French and Spanish cuisine. There are 3 ambiances in the restaurant. You can experience a fine dinner on the 1st floor, chill out in Palacios cozy tapas bar on the ground floor or enjoy sunshine in the Palacio front garden. 1.4.1.8 Bed Bed is one of the clubs located on the left hand side of the street; it has 2 areas, the 1st floor and lower floor. The 1st floor plays a different music from the lower floor. They serve a wide array of liquors, wines, champagnes. 1.4.1.9 Atrium Atrium, a club that has a stage for a live band to perform as well. They have different days on which the DJ plays and some days when the live band leads the crowd. They serve food as well as beverages. 1.5 Market Segmentation The Marketing concept calls for understanding customers and satisfying their needs better than the competition. But different customers have different needs, and it is rarely possible to satisfy all customers by treating them alike (www.netmba.com). In order to cater to all customers needs, we need to segment the market into several segments. There are four ways in which you can segment a market: Geographical segmentation Geographic segmentation divides the market into different geographical units; they can be neighbourhoods, cities, counties, countries, or world regions such as Europe or South East Asia etc. Such segmentation will seek to identify factors, which should be taken into account in developing appropriate marketing strategies for each area, including Language, Climate, and Lifestyles. Demographic segmentation Demographic segmentation divides the market into groups based on demographic variables including age, gender, family size and life cycle. Psychographic segmentation Psychographic segmentation divides the market into groups based on social class, lifestyle and personality characteristics. It is based on the assumption that the types of products and brands an individual purchases will reflect that persons characteristics and patterns of living. Behavioural segmentation Behavioural segmentation divides the market into groups based on their knowledge, attitudes, uses and responses to the product. So if a person is a regular visitor to a club they may be segmented into this segment. 1.6 The factors contributing to the success of nightclubs There are a lot of factors that contribute to the success of a nightclub. Every nightclub has to try and make their own place unique in their own ways. From the articles that are mentioned below, there are some factors that contribute to the success of night clubs. 1.6.1 Promotion and Special Occasions Promoting the nightlife establishment is something that all club owners do as this lets people know about the club, special occasions are events that is held once in a while in order to attract customers to the club. The article â€Å"What savvy club owners do to make their topless clubs successful while others fail miserably† wrote by Jack Corbett said that â€Å"†¦offers the reasonably prices of alcohol to customers starting from 8 pm to 10 pm buckets of beers specials†¦Ã¢â‚¬  this is an example of happy hour. This is a promotion done by majority of clubs all over the world. â€Å"The main idea is to offer a new entertainment experience night after night. This is the key ingredient for success and profitability, as well as longevity, in the nightclub industry† (https://findarticles.com). Happy Hour is a type of promotion done by a lot of club owners. Happy hour is the hours of the night in which the club offers discounts on a number of drinks. These hours normally vary from country to country and from club to club. In Malaysia happy hour is from 5pm to 9pm. While in Indonesia it is from 5pm to 8pm. In Australia, the happy hour is from 6pm to 8pm. Firstly as those are the hours in which a club has no business, the cheap drink helps the club to attract customers. 1.6.2 Advertising Entertainment clubs has to advertise, if they dont advertise there are a very low percentage of them surviving in the business. Clubs should advertise in magazines. This would create awareness in the customers. Jack Corbett mentioned â€Å"†¦Great review to the competitor while mentioning it all in the magazine believing that any kind of news at all is good news†. Magazines normally recommend clubs to their readers; this will make your club one of the clubs that would be recommended to the readers. 1.6.3 Hiring Staff Staff hiring is essential to any business, a good staff team would create a good working environment and would make the customers happy. Jack Corbett Mentioned â€Å"†¦feature entertainers are the real professionals in the business.† 1.6.4 Environments and menu Nightclub Bar Magazine mentioned â€Å"†¦should doing a lot of special effects and theatre things but you never saw before in the clubs.† This means that clubs should have a special features in them in order to get the customers curious about what would it be like inside. This curiosity will get the customers into the club. The clubs should change the look of their club from time to time so as not to bore the customers. The menu is something that you should change from time to time as well. This is because right now the trend is to fuse everything together. So bartenders are coming with new and unique ways to draw customers attention to the drinks. One example is the flaming. Flaming is when a drink, such as Sambuca, is set alight. The customer then blows out the flames and shots the drink. Another example is when the martini glass is kept below a Galliano bottle and then the bar tender pours the flaming mixture from the top of the Galliano bottle and customers drink it from the martini glass with the help of a straw. 1.6.5 Music and Disc Jockey From the 60s to the 70s the most suggested place to listen to music is at a disco. During those times people liked to dance. Now days even everyone dances because of disco music. This statement is from Is Disco Dead â€Å"†¦I love the disco today; dance music is more alive and disco music has more feelings than todays dance tracks† this means that is because of the music now a days that teenagers go to the clubs. They go to listen to the music and dance to the beat. So the music of a club really matters to attract customers. The DJs job is to control the music. So the DJ playing in the club also is another factor. 1.6.6 Cover Charge and Services Cover Charge is defined as a fee for entry to an establishment, often it is referred to a bar or a night club. The term â€Å"no cover† or â€Å"no cover charge† relays that such establishment allows entry at no cost. From the journals I found on the internet. Tonic Brian Arbuckle, Elissa Ferenbach, Doug Devitre and Frank Lee who did a research regarding clubbing, found that. â€Å"†¦the respondents said they would choose another club if the club charged a cover before entering†, and â€Å"†¦more than seventy percent of the respondents were likely to choose the bar with the lower cover.† This shows that majority of the people like to go to clubs where the cover charge is low. So the cover charge of a club also is another factor that will influence the number of people that comes in the club. A 1,000-person capacity nightclub will typically accommodate approximately 1,500 people in the five-hour span of operation. A $5 door charge, in addition to a conservative figure of $12.25 collected from each patron in alcohol sales, would generate approximately $30,000 in nightly revenue. (https://findarticles.com) In every club there must be a server to serve the customers. From the survey taken by Tonic Brian Arbuckle, Elissa Ferenbach, Doug Devitre and Frank Lee found out that â€Å"†¦waitresses do play an important role on how people choose which bar to go to† they play an important role because they are the ones that provide the service. So the better the service is the more people would want to come to the club. Business men for an example, they prefer for the waitress to come to the table and take the order rather than having to go to the bar to get their drinks. Some servers can also influence the people who choose the bar because of their professionalism. So the service staff play an important role as well. Part 2 Methods and Findings One of main areas of the research is the methodology. This is the part where the different methods used to obtain the information as well as the results to the research and the analysis are explained. The information that is used in this research is primary as well as secondary information. The primary data is obtained from interviews that have been conducted and the secondary data has been gathered from books, journals and websites. However the secondary data is more reliable as it has been verified and published. Secondary data has been obtained from several different sources such as the internet, newspaper, journals, magazines, college notes etc. 2.1 Research methodology This section will describe the idea of how data was collected to answer the research questions, methods and techniques used for the data collection and how it was implemented to the research objectives. The objectives of this study are: The Factors that influence the success of Asian Heritage Row? Answer the significance of the factors? 2.1.1 Research Questions In order for the objectives to be answered, a systematic order of questions is formulated to apply with the objectives. Objective 1: What are the factors that influence the success of Asian Heritage Row? Objective 2: how important are the factors that contribute to the success of Asian Heritage Row? In the research questions, the problematic reasons for this research may be stated. These questions should be answered at the end of the research. 2.1.2 Research Design According to Rees (1996) Dingwall et al, (1988), Qualitative research involves broadly stated questions about human experience and reality, studied true sustain contact with people in their natural environment, generating rich, descriptive data that helps us to understand their experience and attitudes. Rees (1997) emphasizes that rather than presenting the results in the form of statistics, qualitative research produces words in the form of comments and statements. Its aim is to find out peoples feelings and experiences from their own point of view rather than from that of the researcher. General Conclusion Part 1 explained entertainment, because Night life is a form of entertainment. There are two types of entertainment, at home and away from home. Nightlife entertainment is entertainment away from home. Youths are more likely to choose entertainment that are away from home. This is because young people really like going for nightlife entertainment. The history of the night life entertainment in Malaysia was also explained, which highlighted when the first night life in Malaysia opened. The different types of reasons for a night club to be successful were also explained. As the topic is about Asian Heritage Row, Asian Heritage Row was explained briefly about the clubs that are available there. Part 1 of my research became a guideline to progress further with the dissertation. Part 2 was started off by explaining the licensing system in Malaysia with the 3 different types of license that are available. In order to be able to answer the research questions, interviews were conducted with Managers of clubs in Asian Heritage Row, to identify the factors leading to its success. Being a Muslim country it was thought that it would be rather complicating for promoting, advertising etc. but surprisingly, the theories that were found out more or less matched the factors of why Asian Heritage had been a successful place. From the findings that were analysed, the factors leading to the success of Asian Heritage Row suggest that the clubs can still be successful with such high competition, as the competition available brings more people into the general area. The more the people the better it is for business. Besides that, the promotion, advertising and music also act as factors to the success of Asian Heritage Row. It is because of these things that the target market is informed that there are changes or have something different to show your customers. Customers always want something new so that they are always entertained. The Music in Asian Herita ge Row varies from club to club, in fact some clubs play different types of music on different days. The cover charge and service also influences peoples choices in choosing clubs. The cover charge shouldnt be too expensive as people might find it not worth it but at the same time it shouldnt be too cheap as that would result in an influx of lower class people. The service of a club influences the choice of a consumer as well. Service includes the staff, environment and music. If you can give top notch service to your clients, they will for surely come back. Club owners should make sure they change the dà ©cor periodically just so that they dont get bored. Part 3 recommends what can be done to make Asian Heritage Row a better place, by adding more facilities into the area. Though the area is fully developed, they still havent been able to execute making it a very safe place. During the process this dissertation there have been few limitations. The major limitation fac ed is lack of information. This is due to the lack of time and when the interviews could be conducted. The managers were too busy with their own work and tried to answer briefly, so it was difficult to ascertain how they really felt. Some of them refused to be interviewed as they didnt have time. To complete this research again, I would collect the primary data using questionnaires. This is because questionnaires are more accurate as you have more respondents and structured answers when compared to interviews.

Management Analysis, Contractors, Architects, And Management

When spectators see amazing skyscrapers or maybe a beautiful building, the first thing that they might think about would probably be how that building makes them feel and why it makes them feel a certain way. They might stop and think to themselves â€Å"man I wonder how much money went into this building†. Rarely, when people think about the people that sat in a conference room, at an oval shaped table for hours trying to make things come together. These people are CEO’s, management analysis, contractors, architects, etc. Management analysist are the little people behind those astonishing buildings. Management analysist are important because they are the ones that handle the business’s money, important documents, and hold important business conferences. Informing candidates about the educational requirements to be a successful management analysis, the daily job responsibilities they also have to encounter, and also ways for job advancement, such as a certified c onsultant programs. First thing first would be to learn about all of the educational requirements needed to be a successful consultant. â€Å"Entry-level management analyst positions, often in the public sector, are available to those holding at least a bachelor’s degree† (Be a Management Analyst). The minimum requirement to be a management analyst is a bachelor’s degree in any field but a business related field could be helpful when entering this field. After gaining a bachelor’s degree, others might choose to furtherShow MoreRelatedManagement Analysis, Contractors, Architects, And Management1449 Words   |  6 Pagestrying to make things come together. These people are CEO’s, management analysis, contractors, architects, etc. These people are the little people behind those astonishing buildings. Management analysist are important because they are the ones that handle the business’s money, they handle any important documents, and hold imp ortant business conferences. 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This includes reviewing project plans, accepting formal deliverables such as Quality Assurance Plans, Project Management Plans, Risk Management Plans, Test Plans, and Training Plans. Review contractor invoices for accuracy and completeness, and monitor contract balances to ensure there are no Management Analysis, Contractors, Architects, And Management When spectators see amazing sky scrapers or maybe a beautiful building, the first thing that they might think about would probably be how that building makes them feel and why it makes them feel a certain way. They might stop and think to themselves â€Å"man I wonder how much money went into this building†. Rarely when do people think about the people that sat in a conference room, at an oval shaped table for hours trying to make things come together. These people are CEO’s, management analysis, contractors, architects, etc. These people are the little people behind those astonishing buildings. Management analysist are important because they are the ones that handle the business’s money, they handle any important documents, and hold important†¦show more content†¦The minimum requirement to be a management analyst is a bachelor’s degree in any field but a business related field could be helpful when entering this field. After gaining a bachelorâ €™s degree, others might choose to further their education by getting a master’s degree or getting certified as a management consultant. Having this extra education can change the job possibilities a candidate might encounter. â€Å"This program provides a frame-work for the development of a full and well-rounded mastery of analytic skills for the management (or program) analyst, and commitment to self-improvement† (Certificate of Accomplishment). For those that take a certified course in graduate school increase their knowledge and gain experience about being a management consultant. When taking a course, it informs you about the work place and it also teaches about management analysis more in detail. This information is important for any person interested in obtaining information about the business management field. Meeting the right requirements is the first step in becoming an awesome management consultant, the second step would be to acknowledge what some of t he main job tasks are. Some job responsibilities a management analysis encounters on a daily basis would be to coordinate business events and prepare and legal/non-legal documents needed for upcoming company projects. â€Å"Plans, organizes, and coordinates various projects,

Comparative Analysis of Socio Economic Development

Question: Discuss about the Comparative Analysis of Socio Economic Development. Answer: Introduction The environment is an important factor in the business success. Both the external and internal environment have diverse influences on the business activities. For any business to be successful, the management has to do a thorough analysis of the environment in which they are operating in. The external business environment directly influences the decisions made by the business. The goals and objectives set by business have to be aligned with the business strategy employed and have to be in consideration for the environment in which the business id is operating in (Sylvers, 2016). Many organizations have at one point or the other faced harsh business conditions that hamper the profitability of the company. Nissan just like any other organization has faced some difficulties before breaking into success. Today, Nissan is a big organization that has employed a lot of people and has a large clientele base that translates to great profit creation (Ghosn, 2016). Culture is a crucial factor i n the success of business. Culture lays the foundation for business success by streamlining the procedures and processes to be followed to achieve a set goal. The purpose of this essay is to investigate why Nissan alongside other Japanese companies faced difficulties in the 1990s in addition to explaining the differences and similarities between the Japanese and the French cultures. Also to what extent is the East Asian or European socio economic model possible? Why Nissan and other Japanese companies faced difficulties in the 1990s The era of the 1990s had a lot of challenges to organizations in the Japanese economy. The difficulties were largely fuelled by the prevailing business conditions in addition to the Japanese culture. A closer look at the Japanese economy showed that most companies in Japan were debt ridden and the little profit they could manage to generate was used to service the debts, for example, The Nissan Company. By the year 1999 when Renault and Nissan were forming a business relationship that involved buying stakes in each others organizations, Nissan had accumulated a debt of about $ 15 billion (Thao, 2015). The reason behind this huge debt was attributed to Nissans reliance on international debt. Nissan heavily relied on loan capital to finance its growth domestically and internationally (Alpert, 2014). Though the loans are taken for a right course, servicing the loans eats much of the profit generated by these companies. Most organizations in Japan relied on loans for growth in the 1990s, and this led to pressure from the financing institutions. One crucial factor is that the companies were over borrowing and this could have led to the fall of the economy. An economy cannot survive on huge debts as the amount of money supplying in the economy is little, and the companies were not meeting their objectives and goals. In a nutshell, the Japanese economy faced an increase in the number of loans taken leaving a little cash in the economy to sustain the development of companies such as Nissan. The Japanese culture is another reason that led to difficulties in the Japanese economy. The Japanese common culture was a cause for many problems for the Japanese companies. The collective culture of the Japanese involves doing things as a group and making decisions that favor other people. The Japanese stick together and eat together, work together and travel as a group. The feeling of being part of a group gives the Japanese joy, happiness and the feeling of oneness. The culture is traced from the rich history of the Japanese people from the SAKOKU policy. The SAKOKU policy has aided the creation and development of the group-oriented culture. The Japanese organizations have integrated the Japanese culture in their day to day activities and running of the organization. The Japanese prefer to mix business with culture and have included cultural aspects in every business dealing with elements such as gifts during business meetings. The management of Japanese organizations in the 1990s lacked the courage and the knowledge to make appropriate business decisions to avert difficult business situations. For companies like Nissan, the management did not have the adequate knowledge and experience to make decisions such as making workers redundant and cutting down the costs of production. According to the Japanese, a decision such as redundancy was not acceptable and did not exist as the decisions would affect the cohesion of the group. Most Japanese companies had many employees who were not adding any value to the organization. Redundancies increase the cost of production and consequently reduce the profits made by the companies. The Japanese culture promoted the group orientation which affects the efficiency of policies that nay help the organizations during harsh economic conditions. The Japanese culture thus is one of the reasons as to why Nissan and other Japanese companies got into difficulties during the 1990s. Though the French culture is individualistic while the Japanese are collectivists, the two cultures share a similarity in power distance. The French and the Japanese cultures are associated with high power distances. Those in power are believed to have rightly inherited it and that the subordinates are supposed to take and follow directions promptly from someone in power. Though the French culture is highly individualistic, there is an exception in the power distance (McLain, 2016). The French and the Japanese are believed to be loyal to each other and especially to the individuals in power. In the Japanese, the culture of collectivism drives the people towards high power distances as individuals do not want to disappoint the society by going against a leaders wishes, opinions and directives in particular. The high power distance in this cultures is believed to drive these groups towards the realization of the set goals and objectives in the society and an organization such as the Nissan. For example, Carlos Ghosns success at implementing the Anglo-Saxon model can be attributed to the fact that the Japanese are associated with high power distance. Carlos adopted the French culture and successfully used it to navigate his way into taking Nissan from its debt-ridden state to a profitable company today (Ghosn, 2014). If the Japanese were not associated with high power distance, Carlos Ghosn would have found it much difficult to impose the policies and strategies he had such as on redundancy and cost reduction. Though the Japanese are collectivists and the French are individualists, it was much easier for Carlos Ghosn due to the similarity of high power distance between the two cultures. The Japanese and the French accept a hierarchical order in which every member of the society has a plac e and needs little or no justification. Individualism versus collectivism One clear difference between these two cultures is the collectivist and individualistic nature of these two cultures. For instance, the French are associated with a high individualistic culture while the Japanese are associated with a high collectivism culture. The Japanese culture involves group orientation with much emphasis on group and its interests. The Japanese culture focuses on shared interest in various aspects of the society in which each member of the group has a priority to the group first and not themselves (Brewer and Ya-Ru 2007). In a nutshell, the Japanese aim at meeting the objectives and needs of the group first and aim at not disappointing the group at any cost. On the other hand, the French culture is highly individualistic with much emphasis on individual gains and well-being. In the French individualistic culture, the priority of people is about themselves and not the group as in the Japanese culture (Elliot, Katagiri and Sawai, 2012). Individuals in these type of culture lack the group mentality and place a high value on personal goals and achievements rather than that of a group. In individualistic cultures, the relationship between people is on convenience with little loyalty from both parties. Low-context versus high-context communication styles The individualistic cultures i.e. the French prefer low-context communication while high-context culture relates to collectivism cultures i.e. the Japanese. The low-context culture involves direct communication that is precise and specific and direct. In the individualistic cultures, the low context communication style is used to remove any possibilities that can lead to conflict between the parties. In an individualistic culture such as that of the French, the people form relationships that only last for short periods of time thus the need for honest communication. The low-context communication style is directed at content delivery and little regard for relationship dimensions (Kittler, Rygl and Mackinnon, 2011). The low-context culture places little importance on the body language of the speaker, the tone of the speaker and other communication elements such as the use of gestures. In low-context cultures, the emphasis is placed on factual information as facts are more reliable than intuition during making decisions. The messages are explicit, concise plus direct as the members of an individualistic culture place more importance on goals and objectives rather than relationships. In the individualistic culture, the primary method of learning involves following other societal members directions plus explanations. On the other hand, the Japanese have a high context communication style for their collectivism culture. The high-context communication style involves the use of contextual elements in communication. Contextual communication elements such as body language and the speakers tone are mostly used by members of a collectivism culture i.e. the Japanese. One important factor to note is that members of high-context culture form relationships that last for an extended period. In contrast to the low-context cultures that form relationships that last for short periods of time, in high-context cultures, the relationships are built on shared thoughts and goals thus making them last. It is critical to note that the high-context communication style is suitable for the group-oriented societies such as the Japanese. The high-context communication style is developed as a result of extended interactions for many years between the members. The Japanese people spend most of their time and work in groups thus the cohesion is developed that leads to the members knowing the rules are, how they think and behave and thus, as a result, the rules do not have to be explicitly stated. The high context cultures are not easy to navigate, and thus it requires time and skills to form long lasting relationships to be able to understand the unwritten rules of the culture (Pfanner, 2015). The high-context cultures are characterized by the basic use of non-verbal communication techniques to relay meaningful information through the use of facial expressions, the tone of voice and movement of the eye. In the Japanese culture, the situation, members of the society and the non-verbal elements are more important than the actual information being relayed. In the high context cultures, the emphasis is placed on interperson al relationships between the members of the community. East Asian or European socio-economic model The Renault-Nissan alliance brings a lot of aspects to light with regards to socio-economic models with a particular interest in the East Asian socio-economic model and the European socio-economic model. On the subject of the East Asian socio-economic model, the Renault-Nissan alliance can be used to depict the socio-economic conditions. Economic growth plus high living standards in addition to the good working conditions represent the socio-economic growth (Rose and Harrisson, 2007). Though the East Asia model can still be depicted in some countries and organizations, the European model has been manifesting itself as a force to reckon with due to the influence it exerts on the East Asia socio-economic model. Much has been documented on the Renault-Nissan alliance but one point that stands out is that the influence of Renault is what salvaged Nissan from the ashes (Penissat, 2015). The European model is much more prominent than the East Asian model as Nissan is a proof of the Europea n socio-economic model (Tsaurkubule, 2014). The East Asian model comprises of a collectivism culture that limits the model in policy efficiency and implementation. The European model is result-oriented and thus to a larger extent in the light of Renault-Nissan alliance the European model can be spoken of highly. Conclusion In conclusion, the Renault-Nissan alliance resulted in positive changes for the Nissan Company. Carlos Ghosns cultural background together with the business strategies and economic policies greatly helped the organization to overcome the debts and become profitable. Collectivist and individualistic cultures have varying differences and similarities amongst them. One common similarity that stands out is the high power distance especially amongst the Japanese and the French. Though some similarities may appear the differences are great and the cultural practices in the communities are different to suit the values and morals held by the community. Reference Alpert, L. I. (2014, April 5). Ghosn Says Renault-Nissan Alliance on Track in Russia. Wall Street Journal (Online). p. 1. Brewer, M. B., Ya-Ru, C. (2007). Where (Who) Are Collectives in Collectivism? Toward Conceptual Clarification of Individualism and Collectivism. Psychological Review, 114(1), 133-151. Elliott, A., Katagiri, M., Sawai, A. (2012). The New Individualism and Contemporary Japan: Theoretical Avenues and the Japanese New Individualist Path. Journal For The Theory Of Social Behaviour, 42(4), 425-443. Ghosn, C. (2014). Our Differences Are Many, Our Potential Is Great. Vital Speeches Of The Day, 80(12), 390-391. Ghosn, C. (2016). Rather Than Fear the Disruption, The Auto Industry Must Embrace It. Vital Speeches Of The Day, 82(5), 145-146. Kittler, M. G., Rygl, D., Mackinnon, A. (2011). Special Review Article: Beyond culture or beyond control? Reviewing the use of Halls high-/low-context concept. International Journal Of Cross Cultural Management, 11(1), 63-82 McLain, S. (2016, October 20). Carlos Ghosn to Hold Chairman Roles at Nissan and Mitsubishi. Wall Street Journal - Online Edition. p. 1. Penissat, E., Rowell, J. (2015). The Creation of a European Socio-economic Classification: Limits of Expert-driven Statistical Integration. Journal Of European Integration, 37(2), 281-297 Pfanner, E. (2015, May 14). Renault Ghosn Defends Global Auto Partnerships. Wall Street Journal (Online). p. 1. Pfanner, E. (2015, December 16). Nissan, Renault to Tighten Alliance Without Merger. Wall Street Journal (Online). p. 1. Renault-Nissan infotainment is open-source. (2015). Automotive Engineer, 40(3), 5. Rose, D., Harrison, E. (2007). The European Socio-Economic Classification: A New Social Class Schema For Comparative European Research. European Societies, 9(3), 459-490. Sylvers, E. (2016, October 20). Nissan-Renault Chiefs Pay May Hit Big Leagues. Wall Street Journal - Online Edition. p. 1. Thao, H. (2015, May 6). Renault-Nissan Alliance Needs to Drive in Same Direction. Wall Street Journal - Eastern Edition. p. C14. Tsaurkubule, Z. (2014). Comparative Analysis of Socio-Economic Development Of The Baltic States In The Context Of European Integration. Professional Studies: Theory Practice / Profesines Studijos: Teorija Ir Praktika, (14), 279-287.

Odwalla Strategy Memo free essay sample

Discussion Odwalla’s most significant resources are its’ strong customer loyalty and brand recognition for providing â€Å"all natural† juice products. Since the company’s main ability focuses on the all-natural production procedure and the idea of â€Å"nourishing the body whole†, it is look at as a high quality product. So, the assumption that Odwalla is producing juice products with E. Coli bacteria and placing them into the marketplace could cause a major problem with its consumers which will lead to a negative impact on the brand. The current situation is whole heartedly linked to the great rate in which Odwalla has grown over the years. The goal of quality has been swapped with an importance on quantity, leaving the production process in a possible dangerous state. E. COLI BACTERIA OUTBREAK: ODWALLA, INC. November 4, 1996 Page 2 of 2 Recommendations 1. Hold a meeting to talk over the follow-up. Talk about the reimbursement for the 66 victims, dealing with the inventory and returned items from customers. We will write a custom essay sample on Odwalla Strategy Memo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. Broadcast a press release and apologize to everybody. This letter contains the regret to the victims and all people and compensation for the victims. 3. Hold a meeting to review the produce process. E-Coli exists in juices means that some parts of the produce process are wrong. We need to find a way to keep from E-Coli. Considering pasteurizing or chlorine-based rinsing 4. Examine all juices after changing the producing process. This is to make sure the new producing process is safety and will not have other harmful materials. 5. Hold a press conference to all with a new image. This is a way to show our determination for changing. We put customers’ safety at the first place.